We all use Google Webmaster Tool in digital marketing, but have you ever thought of what is Fetch as Google in this tool and what is the use of it. Its very simple, Fetch as Google tool lets you see a page as Google search engine sees it. particularly used by technical people or you’re troubleshooting a page’s poor performance in search results. For example, if you use rich media files to display content, the page returned by the tool may not contain this content if Google can’t crawl it effectively. You can choose to fetch a page as Google’s regular web crawler sees it or, if you publish mobile content, as our mobile crawlers do.
Source: School of Digital Marketing
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