Bounce rate and exit rate difference

School of digital marketing

 I have received many questions about two important metrics in Digital Marketing, Bounce Rate and Exit Rate. It seems there is a lot of confusion about differences between the two

 I will tell you what exactly the difference is:

Bounce Rate: It is the percentage of people who visited only a single page of your website and left it. That is called as Bounce. For Ex: XYZ comes on the website, visit the home page and leave the website from there without going on any other page. So he will be counted in Bounce. No matter how time did he wait. Even if he waits on the home page for 1 Hour, then also he will be counted in Bounce

Exit Rate: Exit rate is the percentage of the page from which the visitor left the website. For Ex: XYZ comes on the website, visits the home page, the goes on about us and then on Contact us. So in this case, Contact us page will be counted as EXIT Page reason being, the visitor left the website from the “Contact Us” Page

Also keep one thing in mind, as I said that the person who visits on the home page and leaves the website is counted in bounce, that page (Home page) is also counted in Exit Page.

Article by: Rohit Shelwante