Bing is getting into the Olympic spirit

Powered by Bing Predicts, the new "Events to Watch" tool will be updated daily and offer a schedule of "must-watch" Olympic moments

School of digital marketing

Bing is getting into the Olympic spirit, bringing the 2016 Rio Olympic Games into its search results and launching its “Events to Watch” feature, recommending must-see Olympic events based on Bing Predicts technology of Digital marketing.

Now, Olympic-related Bing searches will deliver a Rio Games box with tabs to navigate between Sports, Athletes, Schedule, Medals and Daily Predicts.

Bing will also track the number of medals won by each country and update daily its newly launched “Events to Watch,” suggesting the most anticipated 2016 Olympic events.

According to Bing, its “Events to Watch” feature delivers an optimized schedule of “must-watch” Olympic events based on projected upsets, new world records and the likelihood of a close competition — all calculated using Bing Predicts technology.

Source: search engine land