Get to know more about target Search Page Location Strategy

School of Digital marketing

 In Digital marketing, when your main objective is greater visibility in the top positions or on the first page of Google search results.

This strategy gives you the option to show on the top of the first search results page or anywhere on the first search results page. If you are using the top of first page search results, Google will raise your bid to fit the top-of-page bid estimate. If you utilize the option to show anywhere on the first page, it will use the first page bid adjustment. To gain more insight into how Google will raise your bids, you can check to see what your first page and top-of-page bid estimates are in AdWords.

This strategy only works for the Google Search Network. Once applied, it will only take a few minutes for your bids to start being changed by Google and can (and will) be updated several times a day. To set the initial bid amount you can do one of two things: you can opt for the automated approach and have Google set the bid and adjust for you, or set the bid yourself and then have Google adjust the bid for you.

This strategy does not guarantee top of the page or first page placement. These are just estimates. Ultimately this is determined by the outcome of the ad auction, which in turn is heavily influenced by advertiser competition and your quality score.