Best rules for choosing perfect domain for SEO ranking

School of digital marketing

• Make it Easy to Type
  If a domain name requires considerable attention to type correctly, due to spelling, length or the use of un-memorable words or sounds, you’ve lost a good portion of your branding and marketing value.

• Make it Easy to Remember
  Remember that word-of-mouth and SERPs dominance marketing (where your domain consistently comes up for industry-related searches) both rely on the ease with which the domain can be called to mind. You don’t want to be the company with the terrific website that no one can ever remember to tell their friends about because they can’t remember the domain name.

• Keep the Name as Short as Possible
  Short names are easy to type and easy to remember (see the previous two rules). They also allow for more characters in the URL in the SERPs and a better fit on social networks, print media, and every form of offline marketing (including the essential Word-of-Mouth).

• Create and Fulfill Expectations
  When someone hears about your domain name for the first time, they should be able to instantly and accurately guess at the type of content that might be found there.

• Your Site’s Name Should Not Violates Anyone’s Trademark
  This is a mistake that isn’t made too often, but can kill a great domain and a great company when it does. To be  sure you’re not infringing on anyone’s trademark with your site’s name.

• Brainstorm 5 Top Keywords
   In Digital marketing, when you first begin your domain name search, it helps to have a small set of terms or phrases in mind that best describe the domain you’re seeking. Once you have this list, you can start to pair them or add prefixes & suffixes to create good domain ideas.

• Make the Domain Unique
  Having your website confused with a popular site already owned by someone else is a recipe for disaster. Thus, I never choose domains that are simply the plural, hyphenated or misspelled version of an already established domain.