Few things you need to keep in mind when you want to create high quality content

School of digital  marketing

Search engines aren’t trying to make life harder for website owners. They see search as a product, and as they improve their product, the game changes by default.

To keep up with Google, all search engines have to provide the best possible search results. They’ll continue to refine their ability to find the best, most useful content online in Digital marketing.

That’s why quality content is your best tactic for showing up in SERPs.

Here’s how Google says it in its information on affiliate sites. I’ve highlighted the phrases that stand out to me:

Google believes that pure, or “thin,” affiliate websites do not provide additional value for web users, especially if they are part of a program that distributes its content to several hundred affiliates. These sites generally appear to be cookie-cutter sites or templates with no original content. Because a search results page could return several of these sites, all with the same content, thin affiliates create a frustrating user experience.

Notice that last phrase: “frustrating user experience.” Google wants to be the go-to search engine, the one that understands people’s intentions when they ask a question and gives the quickest (and best) answer.

They don’t want to give an answer that’s frustrating or wastes people’s time.

Low-quality, keyword-loaded content won’t help them achieve their goals. So they’re refining their algorithms to weed out that type of content.

What they want to deliver are Web pages that provide the richest experience for the user. Hence the term “quality content.”

The challenge of creating quality

There are a few things you need to keep in mind when you make it a goal to create quality.

1. Quality is a subjective goal.

Who really knows what it is until you hit it? Is it long, short, funny, serious? It could be any of the above. It could be none of them. So an important part of your content strategy has to be defining this word for your brand.

2. Quality implies trust.

That’s why Google shares stuff that they see other people sharing. They see that as a vote of confidence, a tick mark on the quality scoreboard. So while you’re building the quality of your content, it’s important to put energy into building trust too.

3. Higher quality content may seem to directly conflict with your profit goals.

You can’t use content to promote your products. Yet most businesses don’t want to pay writers to write materials that aren’t promotional. From my perspective, this is one of the biggest challenges for MARKETERS—providing profit-building content to please the C-Suite and readable, useful content for users.

4. Higher quality content requires a bigger investment.

You’ll have to invest in better writers and graphic artists. You may also need programming help to create interactive content.

5. The ROI on quality content may not be immediately evident.

It takes time to build a reputation as the go-to resource. You may have to invest a lot of time and money on the front end, trusting that you’ll reap the rewards down the road. This is another reason you need to have a written content strategy that defines “quality” for your business, outlines the tactics you want to pursue and details your expected outcomes.

6. It’s risky focusing on quality.

Quality content is usually different than anything else out there. You have to be willing to make waves or stand out. Try hard not to simply copy other brands’ strategies, but to come up with something that works for you.

Content Credit:  blog crazyegg.com