Few things you need to keep in mind when you want to create high quality content

School of digital  marketing

Search engines aren’t trying to make life harder for website owners. They see search as a product, and as they improve their product, the game changes by default.

To keep up with Google, all search engines have to provide the best possible search results. They’ll continue to refine their ability to find the best, most useful content online in Digital marketing.

That’s why quality content is your best tactic for showing up in SERPs.

Here’s how Google says it in its information on affiliate sites. I’ve highlighted the phrases that stand out to me:

Google believes that pure, or “thin,” affiliate websites do not provide additional value for web users, especially if they are part of a program that distributes its content to several hundred affiliates. These sites generally appear to be cookie-cutter sites or templates with no original content. Because a search results page could return several of these sites, all with the same content, thin affiliates create a frustrating user experience.

Notice that last phrase: “frustrating user experience.” Google wants to be the go-to search engine, the one that understands people’s intentions when they ask a question and gives the quickest (and best) answer.

They don’t want to give an answer that’s frustrating or wastes people’s time.

Low-quality, keyword-loaded content won’t help them achieve their goals. So they’re refining their algorithms to weed out that type of content.

What they want to deliver are Web pages that provide the richest experience for the user. Hence the term “quality content.”

The challenge of creating quality

There are a few things you need to keep in mind when you make it a goal to create quality.

1. Quality is a subjective goal.

Who really knows what it is until you hit it? Is it long, short, funny, serious? It could be any of the above. It could be none of them. So an important part of your content strategy has to be defining this word for your brand.

2. Quality implies trust.

That’s why Google shares stuff that they see other people sharing. They see that as a vote of confidence, a tick mark on the quality scoreboard. So while you’re building the quality of your content, it’s important to put energy into building trust too.

3. Higher quality content may seem to directly conflict with your profit goals.

You can’t use content to promote your products. Yet most businesses don’t want to pay writers to write materials that aren’t promotional. From my perspective, this is one of the biggest challenges for MARKETERS—providing profit-building content to please the C-Suite and readable, useful content for users.

4. Higher quality content requires a bigger investment.

You’ll have to invest in better writers and graphic artists. You may also need programming help to create interactive content.

5. The ROI on quality content may not be immediately evident.

It takes time to build a reputation as the go-to resource. You may have to invest a lot of time and money on the front end, trusting that you’ll reap the rewards down the road. This is another reason you need to have a written content strategy that defines “quality” for your business, outlines the tactics you want to pursue and details your expected outcomes.

6. It’s risky focusing on quality.

Quality content is usually different than anything else out there. You have to be willing to make waves or stand out. Try hard not to simply copy other brands’ strategies, but to come up with something that works for you.

Content Credit:  blog crazyegg.com

2 important free email marketing tools

School of Digital marketing

Choosing the Right Email Service Provider,There are countless email MARKETING in Digital marketing services out there to choose from and plenty of reviews on each. They all have their own benefits and drawbacks depending on your specific needs. ExactTarget, Vertical Response, Marketo, and Silverpop (just to name a few) are all incredibly powerful paid platforms. They come with MARKETING automation tools, customizable email templates, list building features, and more to help you get the most out of your email program, and even marry it with other aspects of your overall marketing strategy.

But that’s a decision you need to come to on your own through trials and discovery calls. If you’re not ready to commit, here are some free email MARKETING SOFTWARE programs and solutions for some of the problems you may still face while using your ESP (and some problems you didn’t even know you had).

If social media is the fun and unpredictable uncle of the MARKETING family, then email is an old, reliable grandparent. Sure, it might not be as cool, but it has been proven effective and addresses a very important need.

No matter what hot, new MARKETING trend surfaces, email continues to be one of the most targeted and valuable channels if you know how to use it. But a lot of email marketers sort of stumble into the field, which makes it crucial to know where to find all the help you need for success.

Interview with Shradha Agarwal on do's and dont's of Digital marketing

Digital marketing in GEN Y ERA interview with Shradha  Agarwal.

School of Digital marketing

• 1 This is the age of inflation. The audience has become increasingly spoilt in terms of choice & the days of easy funding are gone. Would you say tough times are here for marketers?
  Long gone are the days when people used to consider the e-commerce platform for buying things on discounts. Now, they make their purchase decisions online on the basis of convenience, accessibility and market influence.
  So obviously the competition is tough because internet – the domain of cash-rich mega brands – is now seeing a lot of fast-moving, ambitious startups giving neck-to-neck competition to big players. The only difference is in terms of volume driven by insane discounts offered by larger brands. This too will soon change due to the reduction in funding options and the new FDI ruling of not influencing the seller’s price through discounts.
  2    You have worked with an array of brands such as Maruti Suzuki Nexa, HomeShop18, Blackberrys Menswear, Volvo Eicher, PepperTap, etc. across different aspects of digital media. Looking back, what were the key factors that best helped your teams in running successful campaigns?
  IDEA, IDEA and IDEA! That is the key factor that defines the success of any campaign. In Grapes Digital, we believe that there are 4 main ingredients that make a great idea: Product USP& application, contextuality, consumer trends & behavior and technology. A permutation and combination of them actually makes or breaks an idea. Apart from this, content dissemination also plays a key role – because a good idea not distributed well enough is equivalent to a bad idea.
  3 How should a marketer or a digital marketer, in particular, spend his/her working time? Do you find them spending enough time & efforts on gaining the right skill set?
  That’s a very tough question to answer because theoretically speaking, everyone says the digital space is new and one should spend a considerable amount of time learning new methods, technologies and case studies. However, one just doesn’t get the time to delve deep and research about the latest digital marketing trends.
  There’s so much data released by different brands in the form of case studies, white papers, blogs, podcasts and videos (deconstructing successful campaigns) that it’s an absolute goldmine of data for anyone who has the time (and most importantly the will) to consume and understand the information.
  But, such is the pace of work in an agency that we rarely get the time to do any amount of reading. Execution takes up almost all of our time. That’s why the smart thing to do is to read, learn and execute everything simultaneously.
  I tend to read on-the-go and jot down stuff which would come in handy later. During campaign brainstorming sessions, my notes often come to the rescue. For marketers, knowing the latest trends is of critical importance, which is why I make a conscious effort to maintain a reading list that I follow religiously.
  • Content is on the rise and creativity is getting its due. Which roles or career paths have evolved & gained more respect and attention from brands in the past one year?
  Content, craft and creativity are crucial to the success of any marketing campaign. As far as digital marketing is concerned, traditional profiles as used by mainline agencies can no longer accommodate the diversity of roles in a digital agency. ‘Creativity’ is in itself such an open-ended term that we keep coining new terminologies to define the kind of talent we are trying to hire.
  For instance; how would you define a professional who began his career as a blogger (and learnt Search Engine Optimization to promote his blog) and then moved on to copy writing (and mastered the nuances of social media promotions)?
  Moreover, working closely with designers honed his ability to think visually and helping in website development opened his intellect to the fascinating world of HTML. Constant interactions with clients and PR agencies further fueled his appetite to perfect his client servicing skills.
  While in mainline agencies, super-specialization is the key to success; but to succeed in the digital space and that also at an upper -managerial level, the perfect blend of creativity and marketing acumen will really make you stand out.
  He or she can hold the position of a Creative Catalyst in a digital agency. Brands love working with such individuals because they have fought, learnt and survived in the trenches. They can come up with brilliant ideas and turn them into a powerful campaign.
  Such a person is a true ‘Growth Hacker’ who can take a nameless company and turn it into a supernova brand. Further, he or she displays an insatiable appetite for awards which pushes him or her to create award-winning campaigns.
   I would personally define such an individual as a Digital Prophet!
  5 What is it that digital marketers miss out on during campaign planning & execution?
  While in an ideal scenario a well thought-out campaign plan should result in flawless execution, it rarely happens in real life. That’s why the person who’s planning the campaign and the one implementing it, should be on the same page.
  In order to do this, what we need to do is follow the old school process of maintaining worksheets and schedule charts to ensure that the necessary KPIs are being met. In the digital space, especially, numerous little factors decide the success or failure of a campaign. So it is important to invest a lot of time and planning on offline planning as well to ensure online success.
• Source: socialsamosa.com

Facebook removing ads from its desktop Pages

School of Digital marketing

The trend of ad-free Facebook Pages continues. Facebook has started testing another redesign of its desktop Pages that omits the ads that normally appear on the right-hand side of the page.

The apparent certainty of Facebook removing ads from its desktop Pages might not be that massive a deal in digital marketing. For starters, even if Facebook does pull them from desktop Pages, it doesn’t mean it’ll pull them from its desktop home page or people’s profile pages. And ads on its desktop Pages may not bring in enough money to justify them crowding the page when Facebook might prefer to free up that room to make Pages even more of a hub for businesses, publishers and celebrities, as it’s doing with the mobile version of Pages.

Facebook seems to have four ideas in mind of how it wants to change the current look of its desktop Pages: separate the profile photo from the cover photo, move the navigation menu to the left side of the page, move the page information boxes to the right side and remove the right-side ads altogether.

Facebook’s desktop ad business remains a significant, if small, revenue stream, and the right-hand ads are the smallest part of that supplementary stream. In the first quarter of 2016, 18 percent of Facebook’s overall ad revenue came from its desktop ads. But Facebook is serving up fewer desktop ad impressions than it used to, and the likely majority of the ones it is serving are news feed ads, the company’s cross-device cash cow that rakes in more money per ad than the seemingly endangered desktop-only right-hand ads.

The trend of ad-free Facebook Pages continues. Facebook has started testing another redesign of its desktop Pages that omits the ads that normally appear on the right-hand side of the page.

The apparent certainty of Facebook removing ads from its desktop Pages might not be that massive a deal in digital marketing. For starters, even if Facebook does pull them from desktop Pages, it doesn’t mean it’ll pull them from its desktop home page or people’s profile pages. And ads on its desktop Pages may not bring in enough money to justify them crowding the page when Facebook might prefer to free up that room to make Pages even more of a hub for businesses, publishers and celebrities, as it’s doing with the mobile version of Pages.

Facebook seems to have four ideas in mind of how it wants to change the current look of its desktop Pages: separate the profile photo from the cover photo, move the navigation menu to the left side of the page, move the page information boxes to the right side and remove the right-side ads altogether.

Facebook’s desktop ad business remains a significant, if small, revenue stream, and the right-hand ads are the smallest part of that supplementary stream. In the first quarter of 2016, 18 percent of Facebook’s overall ad revenue came from its desktop ads. But Facebook is serving up fewer desktop ad impressions than it used to, and the likely majority of the ones it is serving are news feed ads, the company’s cross-device cash cow that rakes in more money per ad than the seemingly endangered desktop-only right-hand ads.

What Is High-Quality Content -the importance of SEO

School of Digital marketing

So what is quality content?

Content isn’t merely a blog post or Web page that you post to your website. In reality, it’s information you submit to search engines to be given to searchers.

So quality content is anything that Google decides is worth sharing.

It’s real answers to real people’s questions.

It’s content that people want to digest because it helps or entertains them, tells them how to do something or where to find something.

It’s information that people talk about in their own blog posts or around the water cooler.

It’s the stories they pass along to their own circles or mention in social media.

It gets quoted, linked to, and shared.

That’s quality content.

Create that, and create it well. Add to the knowledge graph, and you’ll rank well with Google and your users.

The challenge of creating quality

There are a few things you need to keep in mind when you make it a goal to create quality.

1. Quality is a subjective goal.

Who really knows what it is until you hit it? Is it long, short, funny, serious? It could be any of the above. It could be none of them. So an important part of your content strategy  in Digital marketing has to be defining this word for your brand.

2. Quality implies trust.

That’s why Google shares stuff that they see other people sharing. They see that as a vote of confidence, a tick mark on the quality scoreboard. So while you’re building the quality of your content, it’s important to put energy into building trust too.

3. Higher quality content may seem to directly conflict with your profit goals.

You can’t use content to promote your products. Yet most businesses don’t want to pay writers to write materials that aren’t promotional. From my perspective, this is one of the biggest challenges for MARKETERS—providing profit-building content to please the C-Suite and readable, useful content for users.

4. Higher quality content requires a bigger investment.

You’ll have to invest in better writers and graphic artists. You may also need programming help to create interactive content.

5. The ROI on quality content may not be immediately evident.

It takes time to build a reputation as the go-to resource. You may have to invest a lot of time and money on the front end, trusting that you’ll reap the rewards down the road. This is another reason you need to have a written content strategy that defines “quality” for your business, outlines the tactics you want to pursue and details your expected outcomes.

6. It’s risky focusing on quality.

Quality content is usually different than anything else out there. You have to be willing to make waves or stand out. Try hard not to simply copy other brands’ strategies, but to come up with something that works for you.

How you can consistently create higher value content

1. Get to know your readers.

Content marketing is a customer-centric strategy. Your blog posts, special reports and other content aren’t product brochures. They’re a way for you to connect attract and connect with your ideal customers.

Because of that, your first task as a content marketer is to get to know your readers.

You need to find out what they’re interested in, what questions they’re asking, what worries them, what their goals are, and anything else you can find out.

Remember, in the eyes of Google, quality content is content that answers your readers’ questions. So by all means, answer their questions.

2. Talk in their language.

This is especially important now that Google’s keyword tool is no longer available. Instead of asking Google what search terms people are using, listen to your customers.

Go to forums where they ask questions. Connect with them in social media. Watch their comments on your blog and other blogs in your industry.

What words are they using to talk about your products? Those are the words you need to use when you talk about them. And by doing so, you’ll automatically optimize your content—because it will match the queries they type into search engines.

3. Keep the focus on customers, not selling.

Blog posts aren’t sales pages. Remember that. Use blog posts to answer questions and generate interest in your products. Then link to sales pages in case readers want to learn more.

Create content that builds relationship. Your objective should be to build trust and credibility among your target audience. Not to sell. Not in your content. Let that come later, after you’ve earned their trust.

4. Create content for every stage of the sales funnel.

Write down every question your customers are likely to ask at every level of the funnel. These are the same questions they’re going to type into a search engine. So create content that targets those keywords.

But don’t stop there. Create additional content that simply provides useful, actionable information.

5. Create content on a regular basis.

Consistency builds trust. It also makes you credible. And the more content you produce, the more search queries your content can rank for.

So set a schedule you can reasonably maintain, and get busy producing content.

6. Go the extra mile.

To be higher quality, your content has to be better than the stuff everyone else is doing. So you have to step up your game if you want to have the highest quality content online.

Think outside the box. Get creative. Then start delivering.

Are you up for it?

It’s a new game, with little guidance except that weird, undefinable word, “quality.” But for now, it’s all we’ve got.

So are you up for it?

Image Credit: http://www.clickcabin.com

Content Credit: http://blog.crazyegg.com

The Best Times to Post on Social Media

School of Digital marketing

"What are the Best Times to Post on #Facebook, #Twitter #LinkedIn and #Pinterest. This article tells you more about peak hours which are best to post on Social media in Digital marketing.

POST ON FACEBOOK DURING THE AFTERNOON SLUMP
Most people need some motivation to get through the afternoon slump, and for many of us that means checking Facebook. Posting to Facebook between 1 p.m. and 4 p.m. results in the highest average click through rates. These numbers peak around 3 p.m. and hit rock bottom on weekends, before 8 a.m., and after 8 p.m. when people presumably have better things to do.

SCHEDULE TWEETS FOR LUNCH TIME
Tons of people are checking in on the Twittersphere around lunchtime, with peak posting days falling between Monday and Thursday. But once 3 p.m. on Friday rolls around, people have officially checked out.

NO ONE IS CHECKING LINKEDIN ON A FRIDAY
It appears that when people are winding up and winding down their workweek they have less interest in what’s happening on LinkedIn. Midweek around noon and 5 p.m. sees the most engagement.

PINTEREST IS FOR DAYDREAMING (AND WEEKENDS)
Pinterest users are checking out home organization hacks, delicious recipes, and dream purchases more on the weekends, especially first thing on Saturday. And it looks like their willpower is strong during work hours, since this is the worst time to share on Pinterest.

One consideration worth noting when scheduling your content is how different time zones could play into your timing. It might be worthwhile to base your post timing decisions on what time zone your largest demographic falls into.

Credit: fastcompany.com

Frequently asked questions during SEO interview

School of Digital marketing

Here are top 40 Trending SEO Interview Questions of digital marketing, for fresher’s and experienced. Be with the latest SEO trends.

1. What is the X-Robots tag?
2. Is case important for meta tags?
3. What is the refresh meta tag and why is it not recommended?
4. What is an .htaccess file and how do you use it?
5. How can you use user agent and IP location detection to improve UX?
6. What is a robots.txt file?
7. What is a rel canonical?
8. What is noindex, nofollow?
9. When do you use robotx.txt, a rel canonical and a noindex nofollow?
10. How do you optimize a web page?
11. What is 200 ok?
12. Have you ever optimized in a different language?
13. What is a hreflang tag?
14. What are good links for SEO?
15. How does blogging play a role in SEO?
16. What is the difference between absolute and relative URLs?
17. What are 404 errors?
18. What is 301 and 302 redirect? When should you use each?
19. Have you used Screaming Frog?
20. How do you check rankings for SEO?
21. Are you Google Analytics certified?
22. How would you test to see how Google can see content on a page?
23. What are directory structures and subdomains and how are they important for SEO?
24. What is https, how do you switch to https and why is it important for SEO?
25. What is different about getting a Google Local page ranked opposed to a normal HTML page?
26. What would you do to get a page indexed quickly?
27. What are your favorite SEO tools?
28. What are some of your most successful SEO projects?
29. What are all the manual penalties you can get in Google?
30. Tell me about a penalty you have cleaned up?
31. How do you write a reinclusion request?
32. How would you handle a hacked website?
33. What are all the algorithmic issues you have in Google?
34. How do you optimize for Google video search?
35. What do you specify in video markup?
36. What do you show in a video sitemap?
37. Can Google news crawl PDF files?
38. Can Google news include audio or multimedia content?
39. What are the most common page speed issues?
40. Does Google require a Google news sitemap?

     Source: Search engine land

Best ways for earning money online

School of Digital marketing

 Affiliate
In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, the affiliate model, provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites.

Community
The viability of the community model is based on user loyalty. Users have a high investment in both time and emotion. Revenue can be based on the sale of ancillary products and services or voluntary contributions; or revenue may be tied to contextual advertising and subscriptions for premium services.

Subscription
Users are charged a periodic – daily, monthly or annual – fee to subscribe to a service.

Utility
The utility or “on-demand” model is based on metering usage, or a “pay as you go” approach.

Advertising
The web advertising in Digital marketing is an extension of the traditional media broadcast model. The broadcaster, in this case, a web site, provides content (usually, but not necessarily, for free) and services (like email, IM, blogs) mixed with advertising messages in the form of banner ads.

Infomediary
Independently collected data about producers and their products are useful to consumers when considering a purchase. Some firms function as infomediaries (information intermediaries) assisting buyers and/or sellers understand a given market.

Merchant
Wholesalers and retailers of goods and services. Sales may be made based on list prices or through auction.

Manufacturer (Direct)
The manufacturer or “direct model”, it is predicated on the power of the web to allow a manufacturer (i.e., a company that creates a product or service) to reach buyers directly and thereby compress the distribution channel.

General Limits for LinkedIn Groups

What are some of the general limits for LinkedIn Groups?

LinkedIn is a important social media platform in Digital Marketing. Various limits for LinkedIn Groups are listed below. We believe these limits can accommodate those with a wide variety of interests and yet still encourage quality group management and engagement.

Group limits for members:

• How many groups can I own and/or manage at one time?

Answer => 30.

• How many groups can I be a member of at one time?

Answer => 100.

Note: Once you reach 100, you would need to withdraw from one before you’d be able to request to join a new group.

• How many groups can I be a moderator of at one time?

Answer => 50.

• How many mentions can I use in one conversation?

Answer => 20.

Group limits per group:

• How many owners can a group have?

Answer => 1.

• How many managers can a group have?

Answer => 10.

• How many moderators can be in a given group?

Answer => 50.

• How many members can be in a given group?

Answer => 20,000.

Credit : School of Digital Marketing

Why Link Farming is Bad for SEO?

The process of exchanging reciprocal links with Web sites in order to increase search engine optimization  in digital marketing. The idea behind link farming is to increase the number of sites that link to yours.

In theory, the more sites that link to yours, the higher your ranking in the search engine results will be because the more links indicate a higher level of popularity among users of the Internet.

However, search engines such as Google consider link farming as a form of spam and have been implementing procedures to banish sites that participate in link farming, so the term link farming has garnered negative connotations across the Internet.

Link farms were originated in response to Google’s ranking algorithm, PageRank. PageRank thinks of links as votes, where a page linking to another page is casting a vote. Therefore, pages with the most links were deemed valuable. Link farms were created to help increase PageRank, however, in recent times, Google and other search engines have adapted their algorithms to prevent link farms from appearing at the top of search engine results pages (SERPs).

Web sites that have created link farms can be penalized by Google and other search engines.

Link farming is considered a “black hat” method of search engine optimization (SEO) because the content on the web sites linking to each other is often not related, not created by a human (it can be created using programs or services) and is often of a very low quality. Search engines can detect link farms easily and they shouldn’t be seen as a legitimate long-term search optimization strategy.

Source : School of Digital Marketing

Google Warns Site Owners for their Site

A month before the Google mobile-friendly algorithm boost, Google starts issuing new warnings to site owners.

Google is now issuing a new type of warning to site owners if their site is not mobile-friendly. The new warnings show directly in the mobile search results, but only to the site owner, when Google knows that the searcher is the owner of the site.

Jennifer Slegg has an old site that is not mobile-friendly, and she reported that when she views the site in the mobile search results, it says to her in the snippet, “Your page is not mobile-friendly.” That message is a hyperlink to a Google help page about mobile-friendly.

Here is what Jenn sees as the site owner of a non-mobile-friendly website:

Here is what anyone else would see for this site — no warning:

Read more @ School of Digital Marketing

A beautiful Cockroach theory speech by Sundar Pichai

Sundar Pichai – an IIT-MIT Alumnus and Global Head Google Chrome:
The cockroach theory for self development

At a restaurant, a cockroach suddenly flew from somewhere and sat on a lady.

She started screaming out of fear.

With a panic stricken face and trembling voice, she started jumping, with both her hands desperately trying to get rid of the cockroach.

Her reaction was contagious, as everyone in her group also got panicky.

The lady finally managed to push the cockroach away but …it landed on another lady in the group.

Now, it was the turn of the other lady in the group to continue the drama.

The waiter rushed forward to their rescue.

In the relay of throwing, the cockroach next fell upon the waiter.

The waiter stood firm, composed himself and observed the behavior of the cockroach on his shirt.

When he was confident enough, he grabbed it with his fingers and threw it out of the restaurant.

Sipping my coffee and watching the amusement, the antenna of my mind picked up a few thoughts and started wondering, was the cockroach responsible for their histrionic behavior?

If so, then why was the waiter not disturbed?

He handled it near to perfection, without any chaos.

It is not the cockroach, but the inability of those people to handle the disturbance caused by the cockroach, that disturbed the ladies.

I realized that, it is not the shouting of my father or my boss or my wife that disturbs me, but it’s my inability to handle the disturbances caused by their shouting that disturbs me.

Read More @ School of Digital Marketing

Best Social media analytic tools for marketers

Are you monitoring your Facebook page activity regularly to assess and improve performance in digital marketing? Facebook Insights provides some good analytics, but there are also some very useful 3rd party Facebook analytics tools that go beyond Facebook Insights.

School of Digital Marketing

Agorapulse

Agorapulse provides a full management tool for Facebook analytics Here are some of the features for the analytics component:

-Page and timeline level analytics overview and more detailed reports. Graphs display breakdown of paid, organic and viral reach.

-Free access to 8 competitive analysis statistics which compares performance of your page against other pages of a similar size to yours

-Useful analytics related to moderation of posts and content.  They can also report on average time to respond to comments.

Komfo

Komfo provide a full social media marketing suite (including a suite of Facebook apps) with social media analytics as part of this.

-Post analytics on individual posts with categorization provided to allow you to clearly identify posts that were viral, spammy, engaging or penetrating.

-Shows performance for the last 30 days for up to 100 posts for the free version of the tool.

-ROI calculation and display in graph format split up into paid, organic and viral.

-Fan activity and influencer leaderboard

-Useful and simple competitor comparison chart with proprietary scoring which makes it easy to rate.

Postacumen 

PostAcumen  aims to examine the “why” and the “how” of competitive social analytics.

Here are just some of the features they provide:

-Detailed competitive analysis which give good actionable insights.

-If you are really active on your Facebook page you can monitor real-time the activity.

-A great feature is the analysis of photos where photos shared on a page are displayed in a visual with the most popular ones appearing on the top of the page.

See more

Get to know benefits of LInkedin connections

School of Digital marketing

Your Published Content Gets More Popular

Once you become one of the LinkedIn elite, your published content skyrockets in popularity.

How does this come about? The LinkedIn blogging platform notifies users when a connection has published a post. This means that with more connections in your network in Digital marketing, more users will be alerted when you publish a new piece of content. The result is a truckload of engagement with your published content – a marketer’s dream come true!

With this increased engagement also comes the increased likelihood of being featured in LinkedIn Pulse! Once you’re featured there, you’re virtually guaranteed even more engagement.

 Boost in Connections on Facebook, Twitter, Google+, etc.

When people engage with your content on LinkedIn, there is also a decent chance they’ll end up sharing your content on the other big social media networks like Facebook, Twitter, and Google+.  I find that when I have a very successful, high-engagement LinkedIn post, I’ll also see a big boost in my Twitter and Google+ followers.

 Top Position in Most Viewed Connections

Having more LinkedIn connections increases your chances of showing up as one of a user’s “most viewed connections.”

While this may seem trite to some, appearing in a user’s “most viewed connections” can be pretty handy.

 Ridiculous Number of Profile Views

Chances are that when you add a new user to your connections, they’ll end up checking out your profile. Once you start adding and accepting more LinkedIn connections, you’ll see your profile views dramatically increase. This would come in especially handy if you were looking for a job.

 More Endorsements Than an Eagle Scout

Another great advantage of LinkedIn connection-bingeing is the huge increase in endorsements. Endorsements are like LinkedIn badges of honor, as coworkers and friends +1/endorse you for certain skills. When you’re lacking in connections, you’ve got less people in your network to endorse you.

Getting a few 99+ endorsement streaks looks fantastic on a LinkedIn profile, but it’s nearly impossible to get that many endorsements without a large connection base.

 More People Want to Be Your Friend

Once you begin your LinkedIn connection spree, you’ll find that as you add more connections, you’ll receive more connection requests from other users as well. You’re LinkedIn Inbox will be full in no time. After implementing my new LinkedIn connection strategy, I find myself receiving 100-300 connection requests each week!

Legendary LinkedIn Post Engagement (More Likes, Comments, & Shares)

With over 10,000 connections, my status updates receive legendary LinkedIn post engagement. Previously my average status update might receive a few likes, but nothing too exciting.

Once your posts receive some decent engagement, LinkedIn will begin giving timeline preference to your posts, resulting in even more engagement! It’s a glorious cycle of LinkedIn love.

 More LinkedIn Followers

After engaging with one of my published content pieces, many LinkedIn users decide to follow me. Followers are LinkedIn users who subscribe to my content updates, but aren’t official LinkedIn connections. This is just one more tool that lets users subscribe to your content updates and posts, which is great for content promotion. The more of them, the merrier!

  Increased Website Traffic

High post engagement usually results in more website traffic. I’ve increased traffic to our website from LinkedIn over the span of just a few weeks, and it’s all thanks to LinkedIn connection bingeing!