Tuesday, 2 August 2016
New Google Alert widget saves us from repeatedly Googling ourselves
Searching your name will return a "Stay in the loop" tool at the bottom of results that makes it easy to set up a Google Alert for yourself.
Google just saved users who can’t stop Googling themselves a whole lot of time.
Now, if you Google your name while logged into your Google account, a “Stay in the loop” widget will appear at the bottom of the first page of search results. (For it to display, you must have allowed Google to save your web and app activity in your user account settings.)
The new feature lets users sign up to receive a Google Alert when their name is mentioned online.
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| School of digital marketing |
Clicking on the “Stay in the loop” link will return a Google Alerts setup form with your name in quotation marks and options to control the frequency and level of alerts.
The “Stay in the loop” feature was announced in June, along with other updates to Google’s “My Account” tools on the Official Google Blog, but it didn’t launch until recently. A Search Engine Land editor noticed it last week in his search results, and Venture Beat reported yesterday that it was now live.
Source: search engine land
Google gears up for 2016 Rio Olympics with search updates & YouTube highlight videos
Olympic event information will be delivered via Google search, along with broadcaster videos on YouTube.
Google says it’s “bringing the best” of its products to this year’s Olympic Games in Rio de Janeiro, Brazil.
According to the Official Google Blog, the site will be adding event schedules, medal counts, athlete information, competition results and TV schedules (for 30+ countries) in Search which will enhance Digital Marketing.
In addition to Olympic-related search updates, YouTube will have event highlights by official broadcasters from more than 60 countries. Also, 15 of YouTube’s top creators will be in Rio live-streaming events.
The Google app on Android and iOS is also getting the Olympic treatment. Olympic-related searches will return an option to receive automatic updates on top events and medals won.
Source: Search Engine Land
Bing is getting into the Olympic spirit
Powered by Bing Predicts, the new "Events to Watch" tool will be updated daily and offer a schedule of "must-watch" Olympic moments
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| School of digital marketing |
Bing is getting into the Olympic spirit, bringing the 2016 Rio Olympic Games into its search results and launching its “Events to Watch” feature, recommending must-see Olympic events based on Bing Predicts technology of Digital marketing.
Now, Olympic-related Bing searches will deliver a Rio Games box with tabs to navigate between Sports, Athletes, Schedule, Medals and Daily Predicts.
Bing will also track the number of medals won by each country and update daily its newly launched “Events to Watch,” suggesting the most anticipated 2016 Olympic events.
According to Bing, its “Events to Watch” feature delivers an optimized schedule of “must-watch” Olympic events based on projected upsets, new world records and the likelihood of a close competition — all calculated using Bing Predicts technology.
Source: search engine land
Is SEO the right name/term for what we do??
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| School of digital marketing |
An SEO’s role and job duties have changed significantly since I began working in the field 12 years ago — and I think it’s time that we got a new title. In my view, our current job title does not accurately reflect the role that we now play in digital marketing.
A few years back, we focused on optimizing existing landing page elements (title, meta description, headings, body content updates and so on), building links using link development tactics and conducting website audits to fix technical issues.
We still do these things today, of course — but we also do so much more.
These days, a practitioner of search engine optimization is more of a content experience analyst who focuses on optimizing and deploying content across multiple devices and platforms. It’s all about building high-quality, useful, intent-based content for all stages of the buyer journey so as to be there in a consumer’s moment of need.
Why has our role changed?
In the past, a big part of our job as SEOs was to review a website and make sure there were no technical issues that could prevent the site from being indexed. These issues often presented the biggest hindrance to search engine visibility, so we spent a great deal of time and focus on them.
Though we still conduct technical audits and make recommendations based on our findings, SEOs today spend more time on links/content and less time on technical issues. But why?
There are a few reasons for this shift. First, Google’s crawlers have improved; for example, they’ve become much better at understanding JavaScript, AJAX and other technologies that might once have made it difficult to access your page content.
Other technologies have evolved as well. Many content management systems these days have SEO capabilities built in (or readily available via plugins) that make it easy to incorporate basic SEO elements or fix basic technical issues without hand coding. Additionally, tools like Google Search Console (formerly Webmaster Tools) have grown more sophisticated, and technical issues that might once have taken hours to detect are now easy to see at a glance.
Finally, SEO is becoming more integrated into the website development process. The web developer of the past was only interested in front-end usability and back-end integration, and often knew little to nothing about SEO best practices.
Now, if you look at job ads for webmasters/developers, you’ll see that a basic knowledge of SEO is generally desired (and often required). Slowly but surely, the tech work an SEO used to do to make a website crawler-friendly has been shifting into the purview of the web developer.
But if the web developer is now taking responsibility for much of the tech side of the SEO, what is the SEO of today actually doing?
Through search, new roles have evolved
Talk to anyone who’s been doing SEO for a while, and you’ll note that many of them are wearing multiple hats these days. Most of us have at least a basic proficiency in related areas like content marketing, social media marketing, conversion rate optimization and/or user experience (UX) design. Many of these disciplines are younger than SEO, and some may even have stemmed from it.
In other words, SEO today is a complex role — one that goes far beyond simply ensuring that search engine crawlers can access and parse your website. Doing the job well requires a working knowledge of many different online marketing channels, along with an understanding of how these various channels work together to enhance search engine visibility and create a great user experience.
As stated above, an SEO’s role has largely evolved into that of a content experience analyst, who is basically a professional charged with optimizing a brand’s content across multiple devices, platforms and web properties to attract consumers at all stages of the customer journey.
Final thoughts
In the early days of SEO, there was almost an “us vs. them” relationship between the SEO community and Google, with little or no communication at all from the search giant. Over the years, that changed dramatically. Google has made great strides in transparency and communication with SEOs, helping to legitimize the profession.
Still, Google’s communications seem to have a distinct lack of reference to search engine optimizers. Rarely is “SEO” referred to by Google in outreach; it’s almost always references to “webmasters.” Perhaps this omission is simply a holdover from the “us vs. them” days, but it does speak to the fact that what we do is much broader than just optimizing webpages for search.
If other professionals can change with time and evolve naturally into newer roles as their industry changes, then we can, too. Perhaps it’s time to reevaluate what we call ourselves and determine if SEO is still the right name/term for what we do. What are your thoughts?
Source: search engine land
Monday, 1 August 2016
What is Fetch as Google in Webmaster Tool?
We all use Google Webmaster Tool in digital marketing, but have you ever thought of what is Fetch as Google in this tool and what is the use of it. Its very simple, Fetch as Google tool lets you see a page as Google search engine sees it. particularly used by technical people or you’re troubleshooting a page’s poor performance in search results. For example, if you use rich media files to display content, the page returned by the tool may not contain this content if Google can’t crawl it effectively. You can choose to fetch a page as Google’s regular web crawler sees it or, if you publish mobile content, as our mobile crawlers do.
Source: School of Digital Marketing
A Meta Keyword Tag for News Articles only
No, it’s time for news_keywords in digital marketing. Google has come up with a new Meta Tag.Basically the new meta tag essentially gives publishers some freedom to be more creative in their headlines and article copy. So this means this Meta tag can be used by news publishers. Below is what it will look like.
meta name=”news_keywords” content=”World Cup, T20, India vs Pakistan”
Content Publishers are limited to 10 news keywords seperated by commas. Google has also made it very clear that using the news_keywords meta tag isn’t a quick path to ranking better in Google News. It’s only one signal, and “high-quality reporting and interesting news content remain the strongest ways to put your newsroom’s work in front of Google News users.”
Read more at : School of Digital Marketing
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